ProgrammaticPendingActive

Curated deals replace open programmatic

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Evidence updated longitudinally · Confidence evolves over time

Prediction

Curated programmatic deals will account for over 50% of open web ad spend within 180 days, driving a 2x-4x CPM increase for participating publishers.

Confidence Score

75%

Score evolves as evidence accumulates. Continuously tracked.

Timeframe

180d

Start

Oct 12, 2026

End

Apr 10, 2027

Status

Active

Signal Rationale

  • Only 36 cents of every programmatic dollar reaches publishers currently
  • Curated deals bypass redundant intermediaries and tech fees
  • Publishers in curated deals see 2x to 4x CPM increases
  • Curation is already becoming the default programmatic buying method

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